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15 May 2015

Clipping Path
You probably can't afford not to employ a graphic design service. You could have a great product or service but if your branding and marketing materials are glaring "homemade", getting a sale will probably be harder. First impression of one's company is conveyed through the visual impact with the marketing collateral, including print advertisement, brochures, catalogues, packaging and web design. Updating or creating new marketing collateral can be an effective way to create new excitement around your business and its products. If you already have a graphics designer, it is natural to go back to them for new designs. But if you want to infuse new thinking along with a fresh look, you should consider new designers.

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How do you select a graphic designer?

Hunt for graphic designers on the internet at places like Google, B2B marketplaces or perhaps the yellow pages. Also ask your business associates and friends for recommendations. Shortlist about four designers for further evaluation. There are a variety of things to keep in mind prior to hiring a graphic design service.

 Check the portfolio: Starting point in evaluating a graphics design services to ask for their portfolio and review specific projects which can be of the same category as the design project. A graphic designer's style is evident from the portfolio. The information she creates for you is likely to be in the same style, so it's important to feel comfortable with it. If you are planning to hire a design firm, insist upon reviewing portfolios of specific designers who may go on the project.
 Check for expertise in web design: If your project includes web design, make sure the graphic design services company has software developers knowledgeable about good web design principles. You shouldn't be impressed with snazzy web designs designed to use a lot of multimedia, heavy graphics and advanced features. Such designs usually raise lots of challenges, crash often and therefore are frustratingly slow.
 Agree on the number of concept designs: An excellent graphic designer will create several concepts for you to review before finalizing the style and creating the final product. What would happen if you don't like every of the concepts?
 Graphic Designer needs to be a good listener: If you wish to provide input ahead of the design process, ensure the graphic designer is willing to invest the time to listen and consider your ideas. She needs to strike a good balance between soliciting input of your stuff and using her creativity and imagination to build up the concepts.
 Check references: You should check references before employing someone for the project. Specifically find out if the graphic designer is good at understanding the requirements, incorporating your feedback and providing revisions.

Below are great tips regarding working with a artist.

As with any other project, you should define the scope from the project and definite milestones with expected deliverables. Also acknowledge the number of expected revisions.

As to what shape and form are you going to receive the graphic design? Clarify file types, sizes and preferred color scheme or no. It is generally a good idea to take ownership of the soft copies with the design. They will prove useful if you want to make minor tweaks later or reuse the style. To avoid any future conflict, also take copyright ownership of most material developed for you.

Communicate frequently using the graphic designer and provide continuous feedback. If the project is not going not surprisingly, meet and resolve issues with no delay.

How much does it cost to hire an image designer?

Good experienced designers may be expensive. It is best to obtain a few competitive quotes before employing. If you are on a budget, this doesn't hurt to look for rising graphic designers who are desperate to get established and may offer substantial discounts.

Many graphics designers charge by the hour. Avoid such a relationship until you have worked with her before and are comfortable with this arrangement. Instead demand a project based quote. You'll pay above and beyond the basic charges if you utilize licensed material like stock photos. Payment for your project should be linked with the milestones. Be cautious about graphic designers who ask for a large and non-refundable upfront payment.


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